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Tourism and Event Management


Leading partnerships with top resort and attraction companies

Live projects

Develop live brief events for local and regional organisations

Study at a top ten university

Complete University Guide 2019

To get your career off to a flying start, Staffordshire University has a range of courses - Events Management, Esports and Visitor Attraction and Resort Management.  You will enter a course that reflects the industry in terms of course design and teaching team. 

Over the past ten years the sector has seen consistent economic growth within the UK economy and internationally.  Your chosen course will give you the opportunity to develop key industry specific skills such as creative thinking, logistics, production management, event design, problem solving and the mechanism to manage consumer experience.

Students will be given the opportunity to interact and engage with a range of festivals, visitor attractions and events from a UK, European and international perspective.  The UK has seen over 500 festivals per year with approximately 7 million festival attendees each year.   

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Innovative courses have been designed to introduce and engage the next generation of industry leaders, resort managers and event producers. 


Work experience and careers

Whatever you choose to study at Staffordshire University you will have the opportunity of a work-placement, where you’ll gain experience and connections to give you an edge in your future career. 

 This work experience may be closely linked to your course, or it could be a broader experience designed to develop your employability skills. Our commitment will give students the best possible mix of knowledge and experience. 

Work Experience Opportunities 

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Starting with front-line roles in year one, you'll progress to team leadership in year two and will be ready to apply for career opportunities with Alton Towers Resort and the wider Merlin Entertainments Group when you graduate. 

Our students

Hannah Mannion
Events Manager, The Trentham Estate

I work across all elements of events at Trentham including managing large in house events such as the summer outdoor concerts and project managing external events such as Staffs Uni Graduations. Contract writing, client liaison, contractor and supplier liaison, writing events management plans and risk assessments are all my remit. It's a mixed bag, but I love it. My degree at Staffs was the best thing I've ever done.

Nick Kerry
Visitor Attraction and Resort Management FdA

This course has taught me many things about how a Business operates, from the marketing and promotional side of the industry to how vital accommodating industry laws and appropriate budgeting is to each department, whilst maintaining high standards of customer service, which are all covered in university lectures.

Greta Liaudanskaite
Tourism Management

I can see how the degree helped develop certain skills, both academic and personal, through working with other people or individually. What I liked most about my time at Staffs was the opportunities available to get involved with various events and tourist attractions.

Our staff

Carol Southall
Carol SouthallCourse Leader

Carol is a member of the ERRIN (European Regions Research and Innovation Network) Tourism Working Group in Brussels. Taught in Switzerland, Finland and Croatia.

Research interests include the relationship between cultural awareness and visitor satisfaction in tourism, as well as LGBT and Family Tourism. Projects include book chapters on the composition and perception of LGBT families and their participation in tourism, as well as the historical development of the UK family holiday market (Channel View Publications).

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Angela Lawrence
Angela LawrenceSenior Lecturer

Angela is a Chartered Marketer and holds an MSc in Strategic Marketing with Digital Marketing.Coming from a marketing practitioner background, Angela has worked for multi-national organisations in global marketing management roles. Since joining Staffordshire University in 2013, Angela has managed a number of courses within the Business School and has brought structure and teaching excellence to courses, resulting in high levels of student satisfaction.

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